The mountains and
valleys of Switzerland attract a large number of Indian tourists each year,
part for its charming serenity and party because of increasing Bollywood
affiliation with the nation. The number of Indian tourists staying overnight in
Switzerland touched the 4.5 lakh mark, which represents almost 100% growth as
compared to previous year. As per Ms. Ritu Sharma, Deputy Director and Media
Manager, India, Switzerland Tourism, the target is to increase this number by
an additional 20%. Indian tourists also are the most generous spenders in the
country, spending at an average Swiss Franc 350, while other nationals average
to an amount of Swiss Franc 200.
is focusing on India, China, Brazil and the Gulf as key markets this season.
With the Euro crisis dampening the propensity to travel amongst Europeans the
tourism departments are now turning to the Indians, Chinese and Brazilians who
could still afford travel to Switzerland.
in it for the Indian Tourist?
The Swiss tourism has
christened the year 2012 as “year of water” – which is dedicated to its famous
lakes, rivers and glaciers. The campaign is expected to attract tourists from
the east as Indians revere water as divine. Also, the campaign includes other marketing
and advertising activities along with several customer reach-out programmes.
The target Indian cities for purpose of marketing have been identified as Tier
II and Tier III towns, and initiatives will focus on training the local travel
agents to promote Swiss tourism. The marketing campaigns will promote
Switzerland as a land for not just honeymooners and family outings but also for
other segments such as gourmet holidays, senior holidays and adventure
Ms. Ritu Sharma
also mentioned that meetings, incentives, conferences and exhibitions organised
by Switzerland Tourism will continue to be in focus as the nation becomes
popular with large groups as well as smaller segments of 100-200 people. Amway,
for instance, escorted a group of 3,500 people to Switzerland during May in