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Switzerland Targets Indian Tourists

by Madhav Srinivasan 1893 days ago

A delegation of 22 Swiss officials has reached Chennai to promote Switzerland Tourism amongst the travel agents based in the city. The agents are expected to take the promotion further to potential travellers.

Why Indian Tourists?

The mountains and valleys of Switzerland attract a large number of Indian tourists each year, part for its charming serenity and party because of increasing Bollywood affiliation with the nation. The number of Indian tourists staying overnight in Switzerland touched the 4.5 lakh mark, which represents almost 100% growth as compared to previous year. As per Ms. Ritu Sharma, Deputy Director and Media Manager, India, Switzerland Tourism, the target is to increase this number by an additional 20%. Indian tourists also are the most generous spenders in the country, spending at an average Swiss Franc 350, while other nationals average to an amount of Swiss Franc 200.


Switzerland Tourism is focusing on India, China, Brazil and the Gulf as key markets this season. With the Euro crisis dampening the propensity to travel amongst Europeans the tourism departments are now turning to the Indians, Chinese and Brazilians who could still afford travel to Switzerland.

What’s in it for the Indian Tourist?

The Swiss tourism has christened the year 2012 as “year of water” – which is dedicated to its famous lakes, rivers and glaciers. The campaign is expected to attract tourists from the east as Indians revere water as divine. Also, the campaign includes other marketing and advertising activities along with several customer reach-out programmes. The target Indian cities for purpose of marketing have been identified as Tier II and Tier III towns, and initiatives will focus on training the local travel agents to promote Swiss tourism. The marketing campaigns will promote Switzerland as a land for not just honeymooners and family outings but also for other segments such as gourmet holidays, senior holidays and adventure holidays.


Ms. Ritu Sharma also mentioned that meetings, incentives, conferences and exhibitions organised by Switzerland Tourism will continue to be in focus as the nation becomes popular with large groups as well as smaller segments of 100-200 people. Amway, for instance, escorted a group of 3,500 people to Switzerland during May in 2011.


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