There are more than 23 million people in India who see
Bollywood films. The Indian film industry has a huge reach and fan base in the
country as well as in many places throughout the world. A number of these films
are shot at outdoor locations which are very scenic and exotic. As a huge
number of fans see Bollywood movies, they would also want to visit the scenic
and exotic places shown in the movie. Keeping this in mind the tourism
officials are actively supporting Bollywood movies as it provides a huge
impetus to the tourism in the country.
Increasing Tourist Influx to Other
In the month of November this year, a movie named “From
Sydney… With Love” is the latest Bollywood film to be filmed in Australia that
covers major tourist attractions in the country like Darling Harbor, Kings
Cross Fountain and the Opera House; the movie also includes a rugby scene. This
is hugely supported by the Australian Govt. as it can open up travel options to
many Indian tourists clueless about visiting foreign tourist destinations.
Australia has received a huge impetus in its tourism sector
as a lot of Indian tourists have been thronging the country after the release
of films like “Orange” and a host of other Indian television programs. The
managing director of the tourism department in Australia, Andrew McEvoy
mentions that the tourism potential in India is enormous and it shouldn’t come
as a surprise that many tourism bodies are turning to Bollywood films as a
strategy in their marketing.
Amir Khan – Brand Ambassador for
Incredible India Campaigns
Bollywood films and songs have a viral reach, and the
potential needs to be rightly tapped to get the best outcome. Aamir Khan was
made the brand ambassador for the Incredible India campaigns owing to his immensely
successful movies. He will be promoting the majestic and rich cultural heritage
of the country along with the tagline for the Incredible India campaigns,
“Atithi Devo Bhava”, which means guest is God. As a popular actor who enjoys a
huge fan base, the message of “Atithi Devo Bhava” reaches out to his fans and
tries to make them aware of the necessity of being cordial towards both
international and national tourists.
The number of outbound tourists in India is touted to
reach the mark of 50 million by the year 2020 as there a massive population of Indian
middle class who love to travel.